The Power of Relationships- Due Diligence

Part of your due diligence on your client relationships is to make sure that what you deliver is a good fit on the promises you have made. You cannot be everything to everyone, and if you try to be, you will not only look bad, it will affect your organisation.

Due diligence is a term used for a number of concepts that could involve an investigation of a business or person prior to signing a contract, or an act with a certain standard of care. It is the act of making sure that everything is the way it's supposed to be. It's like doing all the necessary homework, background checks, and analyses to identify problems, offer solutions, and document procedures. If you don't do due diligence, the other party can say that you're not falling through... or that you're being negligent. Effective business relationships must be involved with an ongoing demonstration of trust and predictability. Managing relationships between clients and public relations practitioners and public relations practitioners and journalists is becoming increasingly complex. You need to ask yourself about the dynamics that make your client relationships work for you and interrogate the things that will ensure long-term, productive and powerful relationships. Communicating clearly is one of the most important things we can do to ensure interpersonal and career success. When we do it well, people know exactly what we mean and what we expect, both of which help get them focused and on-board. When we do it poorly, the opposite usually happens.

The most important thing in communication is to hear what is being said, listen for what isnt there and do what we said we are going to do. We must continually do a due diligence on our client relationships.

It's never too late to start!