How does the Media influene the way people behave?

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The influence of media is growing stronger and stronger as time passes and as a result, the competition among advertisers and producers gets tougher as they try to come up with new ways to grab people’s attention through newspapers, magazines, movies, music, and commercials. I am sure we have all noticed how fast news travel around the world; this has become possible because of the development and advancement in technology. Everything is evolving and depending on the demands of people. The media can indeed influence people but the pressing question is: how does the media influence the way in which people behave?

Watching movies and programmes on television as we relax takes us away into this different realm,  we get the feeling that we are the ones in the movie or drama and in most cases we get caught in the emotional excitement. The effect of media doesn’t stop when the movie or programme ends, and this lingering effect might just be the cause of behavioural changes in people.

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With action films or movies, children tend to emulate the hero or “starring” as it would be said in a South African context, engaging them into violent acts and giving them the mind-set that it is acceptable because their hero succeeded in the end.

If we actually analyse fully and look at things in a bigger picture, the media is highly responsible for inculcating the minds of people with false notions and morbid imageries, they feed the minds of innocent young people with violence and other disturbing issues; they inform people on how to do acts that are deemed controversial to the society.

This can lead to misbehaviour against other people, which can create a vicious cycle among individuals as the attempt to do the same or even worse things to others.

                                                                                                           

Why not brand our local music?

Music is food for the soul, irrespective of the genre, it is capable and equipped to move your being and teleport you into space.

In most cases, what transpires in that space is for your inner self and memory only for those who are around you to ask, "Where have you been?" as they witness you being scooped away on an emotional journey and to return not being the same person you were when you left.

Conscious decision

I found myself going to the mall and i even made a few to check if the records that i want were in stock, I was looking for two records in particular: Zonke's Ina Ethe and Afrotraction's Soul fully yours. Due to its popularity, Zonke's album was out of stock at all the music bar outlets, except at one unexpected branch where, thankfully I found a copy.

@Zonkemusic's record is one of those few records, once in a while that really arrests you in the music. You find yourself mesmerised as the composition and the arrangement of the tracks resonate with you. It is as if you were in studio when Zonke was recording the music ans effortlessly garnished it with her melodic voice.

What came out was utter magic, complete passion. Now, it would really be a disservice and lack of appreciation if this record from Zonke would go up in smoke due to you purchasing a pirated copy, would it not?

Ripple Effect

Yes, you would purchase copies at Bree Street and on the side of the road. We all know of someone who still does this. Think of the ripple effect it would have if all of us were to go legit and purchase our favourite artist's records from legitimate sources.

Now you might be thinking, "WTF?"

Well, "What The Funk" is that? All of us as South Africans, who should be purveyors of our local talent, products and skills, are the same ones who are hampering the growth of our local industries.
The local music scene especially the artists, has in the last decade or so, really worked hard to raise the bar. The quality of the productions and the content is truly one to be in awe of.

Worthy of our support ?

Think of any artist- PROs (both kid and verb), Lira, The Parlotones, HHP, Flash Republic and our very own international trio- Die Antwoord + DJ Hi Tek. All these artists ooze with talent and are worthy of our support.

Two years ago, a campaign with very good intentions and mandate was launched- the SHOUT SA campaign. This is a campaign against crime and anything else associated with bringing our country and society's good name into disrepute.

Question is are we as South Africans working hard at stopping crime as well as the making and selling of pirated copies? Has the SHOUT Campaign spread the message well enough?

Use your mistakes to improve your marketing

Everyone makes mistakes and if you are able to recognise the mistakes that you make as a marketer and learn from it, your marketing will be better.

Here are some common marketing mistakes that are made:

1. Starting your marketing with a focus on your credentials, products and services instead of on client problems.
2. Using label to describe what you do instead of a "meme" or value positioning statement that tells prospects which problems you solve in a sentence or less.
3. Developing a tag line, article title or web page title without taking the time to discover which words will attract your clients.
4. Wasting time on pushing information about yourself out to prospects instead of pulling them in with ideas they are interested
5. Not being able to give the client exactly what they ask for.
6. Not providing prospects with a free offer to get their contact information.
7. Forgetting to regularly follow up with prospects.
8. Building a website without a clear step-by-step map of how you will attract visitors to the site.
9. Not having offers and strategies to turn prospects into clients and clients into repeat clients and sources as referrals.

The problem is that most of the best marketers are refusing to evolve. They are selling tired products, using the same gimmicks, and even marketing the products the same way that you would several years ago.

Here are some ways to improve your marketing:

1. Identify the types of content that would be most useful for customers in the different phases of the buying cycle
2. Develop a search and social keyword glossary
3. Map keywords to existing content and create an editorial plan for content that you should have
4. Identify the resources you have and will need to “recruit” internally or hire from external sources to address content creation needs
5. Develop processes for content creation, optimisation, promotion and planned re-purposing.

Tactics like these are no substitute for a proper content marketing strategy, but in many cases, companies want to understand the tactical mix on their journey towards committing to an overall approach.
RETHINK YOUR ACTIONS!