How does the Media influene the way people behave?

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The influence of media is growing stronger and stronger as time passes and as a result, the competition among advertisers and producers gets tougher as they try to come up with new ways to grab people’s attention through newspapers, magazines, movies, music, and commercials. I am sure we have all noticed how fast news travel around the world; this has become possible because of the development and advancement in technology. Everything is evolving and depending on the demands of people. The media can indeed influence people but the pressing question is: how does the media influence the way in which people behave?

Watching movies and programmes on television as we relax takes us away into this different realm,  we get the feeling that we are the ones in the movie or drama and in most cases we get caught in the emotional excitement. The effect of media doesn’t stop when the movie or programme ends, and this lingering effect might just be the cause of behavioural changes in people.

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With action films or movies, children tend to emulate the hero or “starring” as it would be said in a South African context, engaging them into violent acts and giving them the mind-set that it is acceptable because their hero succeeded in the end.

If we actually analyse fully and look at things in a bigger picture, the media is highly responsible for inculcating the minds of people with false notions and morbid imageries, they feed the minds of innocent young people with violence and other disturbing issues; they inform people on how to do acts that are deemed controversial to the society.

This can lead to misbehaviour against other people, which can create a vicious cycle among individuals as the attempt to do the same or even worse things to others.