Use your mistakes to improve your marketing

Everyone makes mistakes and if you are able to recognise the mistakes that you make as a marketer and learn from it, your marketing will be better.

Here are some common marketing mistakes that are made:

1. Starting your marketing with a focus on your credentials, products and services instead of on client problems.
2. Using label to describe what you do instead of a "meme" or value positioning statement that tells prospects which problems you solve in a sentence or less.
3. Developing a tag line, article title or web page title without taking the time to discover which words will attract your clients.
4. Wasting time on pushing information about yourself out to prospects instead of pulling them in with ideas they are interested
5. Not being able to give the client exactly what they ask for.
6. Not providing prospects with a free offer to get their contact information.
7. Forgetting to regularly follow up with prospects.
8. Building a website without a clear step-by-step map of how you will attract visitors to the site.
9. Not having offers and strategies to turn prospects into clients and clients into repeat clients and sources as referrals.

The problem is that most of the best marketers are refusing to evolve. They are selling tired products, using the same gimmicks, and even marketing the products the same way that you would several years ago.

Here are some ways to improve your marketing:

1. Identify the types of content that would be most useful for customers in the different phases of the buying cycle
2. Develop a search and social keyword glossary
3. Map keywords to existing content and create an editorial plan for content that you should have
4. Identify the resources you have and will need to “recruit” internally or hire from external sources to address content creation needs
5. Develop processes for content creation, optimisation, promotion and planned re-purposing.

Tactics like these are no substitute for a proper content marketing strategy, but in many cases, companies want to understand the tactical mix on their journey towards committing to an overall approach.
RETHINK YOUR ACTIONS!